Rich Writes

Rich is Also an International Author


Rich is the author of the influential book Make Banks Compete to Lend You Money: The Complete Guide to Business Loans - the Bible of bank financing. This indispensable book provides step-by-step guidance to obtaining bank financing with the lowest rates, best terms, and most favorable covenants.

He authored the chapter “Mastering the Art of Bank Financing” in the best-selling book Mastering the Rockefeller Habits, by Verne Harnish.

Rich has been published in or quoted by The Wall Street Journal, Business Finance Magazine, Inc. Magazine, CNN Money, Fortune Small Business, Entrepreneur Magazine, Journal of the American Banking Association, and Ingram’s Magazine. Rich was also a regular contributor to CBS MoneyWatch, where he wrote on subjects of interest to entrepreneurs and small business owners.

People Time & Money, Volume 2


All the planning, initiatives, personnel, and invested money are meaningless if a company does not execute and achieve measurable results.

This is a book every entrepreneur will grow from and cherish. People, Time & Money: Volume 2 will help you overcome obstacles in management and transform your business.

Whether you already run a thriving business or you have a dream to create one, it is incredibly challenging to achieve and sustain long-term success and fulfillment.

Through stories and real-life examples, Rich shares invaluable lessons, acquired throughout an extraordinary career as an entrepreneur and business coach.

With everything from ‘The 6 C’s of Leadership’, ‘The 11 Key Components of a Financial Strategy for Growing a Company’ and ‘Two Years in the Making, One Day at a Time’, this book shares vital lessons on the three most important aspects of business success - People, Time, and Money.

People, Time & Money: Volume 2 is full of thought-provoking insights and ideas that you can immediately put into action!

People, Time & Money: VOLUME 1

by Rich Russakoff and Siobhan Casey


Mastering the Rockefeller Habits cover

If there is one book every entrepreneur needs, and will cherish in their life, this is it!

Whether your business is a multimillion dollar organization, or a dream on the cusp of materializing, we all know how incredibly rare it is to achieve long term success and fulfillment.

Rich Russakoff, founder of Coach to the Best, is one of the most respected and experienced business coaches and serial entrepreneurs. Through stories and real-examples, in People, Time & Money, Rich shares invaluable lessons he has learned throughout his extraordinary 50 year career.

With everything from ‘Creating a Culture of Profitability’, ‘The CEO Checklist’ and ‘Positioning Your Business for Resale’, this book contains vital lessons on the three most important aspects of business management - people, time and money.

With thought-provoking insights and ideas that you can immediately put into action, this book will help entrepreneurs, CEO’s and business leaders garner a new perspective and reassess their way of thinking.

Rich has coached 7 Ernst & Young Entrepreneur of the Year Award winners and over 100 winners of the INC. 5000 award, and now, here’s your opportunity to be ‘coached by the best’!

Make Banks Compete To Lend You MoneyThe Complete Guide to Business Loans

by Rich Russakoff and Mary Goodman


Make Banks Compete To Lend You MoneyDiscover your keys to the bank vault at every stage of business growth with simple but powerful strategies and tools. The ability to obtain credit is a precious and finite resource. This book will show you how to get a lifetime competitive edge by mastering the system.

-Climb into the driver's seat when negotiating rates, terms, conditions, and even personal guarantees.

-Craft a loan package that flies through any banking bureaucracy.

-Get a loan officer to volunteer to champion your loan.

-Turn your tax return into a secret weapon.

-Create a buyer's market, even in today's banking climate.


Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm 

by Verne Harnish

Mastering the Rockefeller Habits coverRich Russakoff wrote the final chapter (10) of this book. The chapter title is Mastering the Art of Bank Financing.

 The fundamental ideas that produce real market value and owner wealth are based on the same “habits” John D. Rockefeller employed to master the oil industry. During that era Rockefeller’s disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important disciplines explained in Mastering the Rockefeller Habits need to be embraced by all companies that want to prosper in the upcoming decade.