Rich is the author of the influential book Make Banks Compete to Lend You Money: The Complete Guide to Business Loans - the Bible of bank financing. This indispensable book provides step-by-step guidance to obtaining bank financing with the lowest rates, best terms, and most favorable covenants.
He authored the chapter “Mastering the Art of Bank Financing” in the best-selling book Mastering the Rockefeller Habits, by Verne Harnish.
Rich has been published in or quoted by The Wall Street Journal, Business Finance Magazine, Inc. Magazine, CNN Money, Fortune Small Business, Entrepreneur Magazine, Journal of the American Banking Association, and Ingram’s Magazine. Rich was also a regular contributor to CBS MoneyWatch, where he wrote on subjects of interest to entrepreneurs and small business owners.
Make Banks Compete To Lend You Money: The Complete Guide to Business Loans
by Rich Russakoff and Mary Goodman
Discover your keys to the bank vault at every stage of business growth with simple but powerful strategies and tools. The ability to obtain credit is a precious and finite resource. This book will show you how to get a lifetime competitive edge by mastering the system.
-Climb into the driver's seat when negotiating rates, terms, conditions, and even personal guarantees.
-Craft a loan package that flies through any banking bureaucracy.
-Get a loan officer to volunteer to champion your loan.
-Turn your tax return into a secret weapon.
-Create a buyer's market, even in today's banking climate.
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
by Verne Harnish
The fundamental ideas that produce real market value and owner wealth are based on the same “habits” John D. Rockefeller employed to master the oil industry. During that era Rockefeller’s disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important disciplines explained in Mastering the Rockefeller Habits need to be embraced by all companies that want to prosper in the upcoming decade.